I have a way with words and dream up creative concepts like a champ. Where's the proof, you ask?

Well, most recently, I spent five years as Global Lead, Online Content for a top adventure travel company. As such, I wrote and/or edited hundreds of impactful posts that inspired travellers to book their epic adventure with us. On the product side, I lead the content needs for several redesign projects and kept a stern eye on TOV, personality, and style throughout all of my channels.

As far as career highlights, I spent a good chunk of my time working on Carbonmade. It's the awesome online portfolio service that helped me whip up this very site. I wrote fun copy for their website, developed various marketing campaigns, and edited everything like a darn hawk.

In agency land, I worked at BIMM Direct & Digital on campaigns for Telus, Audi and Shoppers Drug Mart. On the client side of things, I wrote and managed online marketing campaigns for big Canadian brands like CBC, Chapters/Indigo and SIRIUS Canada.

While freelancing, I churned out delightful voice & tone guides (my fave!), wrote hero copy that significantly bumped conversion rates, and polished design blog copy until good and shiny.

Making new ideas, features, and stories come to life online with designers, content strategists, and dev folk is a joy so I'm looking to do more of the same!